Well-designed aesthetics on top of bad user experience is still bad design.

Without great user experience design (UX), digital media design is worthless. UX Design is the process of studying, planning, prototyping, iterating, and testing different versions of designs in order to produce the most effective design possible. The goal of good UX is to eliminate any “learning curve” to the design so that the user finds an elegant an intuitive product with which to interact. I have 10 years experience with user research, user testing, rapid iteration, lean UX, building interactive prototypes, and market research – and I employ some or all of these techniques every time I design a digital product.

Featured UX Design Projects

Senna

UX Research, Usability Testing, Rapid Iteration, UI Design, Web Animation

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WiO

UX Research, Usability Testing, Rapid Iteration, UI Design, Website Design, Ad Creative

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