I know it's cliché to to say something is "the Uber of ...", but

WiO is the Uber of finding a personal trainer

I know it's cliché to to say something is "the Uber of ...", but

WiO is the Uber of finding a personal trainer

The problem

We wanted to design a way to connect people with health & wellness professionals in a way that was easy, budget-conscious, and accessible for any experience level.

Goals

  • To research the pain points that wellness professionals had in finding regular clients and to design a solution
  • To explore the barriers people face in accessing personal wellness services, and how to address that in our product
  • To create a platform that met the needs of both wellness professionals and clients that is easier than existing tools

My role

UX Research

UX Design

Visual Design

UX Research

I had a general understanding of the domain area to begin with from previous research, but I wanted to learn how and why people find personal trainers, nutritionists, yoga teachers, or other types of wellness professionals – as well as explore some of the barriers people face when trying to do so.

Survey

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Semi-formal interviews

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UX Design

I used the information gathered during my UX Research phase to inform the features I would include into the app. I then did affinity mapping to produce a user flow.

It made sense to split the app into the following sections: Onboarding (for both trainers and clients), Trainer Management, and Client Management. This helped me structure the IA and feature mapping to produce sketches of page layouts and interaction.


Onboarding style ideation & testing

I explored two different types of onboarding methods: guided setup and unguided setup. I wanted to see if users preferred a system that asked them to front load all of their information on sign up so they had nothing to worry about later, or if that was too high a burden and prevented them from signing up.

I made paper prototypes from my sketches and usability tested each method with 7 participants each (14 total). I found that users prefer the guided setup method so they know everything is taken care of for them. Knowing this, I moved forward with designing the guided setup and continued to test as I went.

Wireframing

I moved my concept into wireframes and digital prototypes to continue to usability test and iterate. 5 rounds of iterations of my wireframes led me to producing high fidelity UI designs for the entire app.

Branding

At this point, I moved to visual design and developed a logo and style guide for the WiO brand. I needed this to be developed before moving forward on the app so I could create a clear direction for the visual identity of the product.

Wireframing

I moved my concept into wireframes and digital prototypes to continue to usability test and iterate. 5 rounds of iterations of my wireframes led me to producing high fidelity UI designs for the entire app.

UI Design

After I identified and tested a direction for the visual style and brand identity, I moved forward designing the UI and visual design of the app.